Kaiser Permanente Direct Marketing Manager III, Insights & Strategy in Burbank, California

The Direct Response Marketing Department is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. Active engagement in a range of responsibilities, including assisting in all aspects of the Marketing Communication implementation to support direct response marketing and brand strategies; supporting the senior staff in the development of day-to-day marketing campaigns and media placement activities; and assisting in the development and project management of day-to-day marketing campaigns and internal client relationships.


  • Experience in Direct Marketing campaign strategy development

  • Experience in using data analyticsto developmarket segmentation insights.

Essential Functions:

  • Gathers requirements for campaign and manages day to day relationships with clients

  • Develops/writes campaign brief and works with agency to develop tactical executions

  • Manages agency campaign budget

  • Contributes to Marketing Plan Development

  • Manages complex project implementation of Direct Marketing campaigns, including creative development and media buy

  • Reviews and edits marketing materials and coordinates editing process with internal and external partners

  • Provides recommendations to management on important issues of assigned projects

  • Contributes to improvements in project management methodologies and processes

  • Manages direct marketing budget expenses and reports variances to manager

  • Drives strategy as set forth by management and ensures team implements on time and on budget.

  • Can have 1-2 direct reports.

  • Provides periodic work guidance/direction to, and training of team members and external vendor partners.

Basic Qualifications:


  • Minimum five (5) years of experience in development and implementation of Direct Response Marketing Campaigns across multiple channels in an agency or corporate marketing environment.


  • Bachelor's degree in business administration marketing, communications or advertising.

License, Certification, Registration

  • N/A.

Additional Requirements:

  • Excellent written and verbal skills.

  • Proven self-starter with strong ability to meet deadlines.

  • Strong knowledge of Direct Response Marketing principles, Consumer behavior.

  • Strong meeting facilitation skills.

  • Proven ability to develop and implement multi-faceted direct response marketing campaigns.

  • Demonstrated ability to manage through influence.

  • Problem solving skills.

  • Must be able to work in a Labor/Management Partnership environment.

Preferred Qualifications:

  • Experience managing staff, cross functional and external partners in fast paced, deadline oriented environment.

  • Experience managing budgets and reporting variances.


TITLE: Direct Marketing Manager III, Insights & Strategy

LOCATION: Burbank, California


External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.